We turn visions into
built realities.

With over 30 years of experience in architecture and retail design, Billy founded The Ferro Collective in 2023 with a clear mission: to build a studio where exceptional design and genuine client partnership go hand in hand. His career spans leadership roles at CallisonRTKL — one of the world’s leading architecture firms — where he served as Vice President overseeing department stores, specialty retail, and food & beverage accounts, as well as nearly a decade as Design Manager at Starbucks Coffee Company, where he built and managed the Dallas design program.

Billy’s approach is rooted in the belief that great design must be both inspiring and buildable — a philosophy that has earned him the trust of clients and collaborators throughout his career.

Carlie brings a rare combination of creative vision and technical precision to every project she leads. As Design Director at The Ferro Collective, she oversees the full design process — from early concept through construction administration — ensuring that each project is delivered with the highest standards of quality and craft. Her background includes nearly seven years at CallisonRTKL developing concept designs for a diverse portfolio of retail clients, as well as experience at Arcadis Architecture & Urbanism.

Carlie is passionate about designing for both the user and the environment simultaneously — a philosophy that drives her to find creative, innovative solutions to each project’s unique challenges.